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Muhammad Awais.

Detail Case Study

SEMSEO | Creative Digital Marketing & E-Commerce Performance

SEMSEO is a digital marketing firm specializing in e-commerce performance and lead generation. With a dedicated Graphic Design Laboratory, SEMSEO blends professional creativity with AI-powered tools to create visually striking campaigns. By enhancing images, videos, and social content, SEMSEO helps clients maximize engagement and conversions in a competitive digital landscape.
UI/UX Design • Landing Page Design • Custom Visuals • Prototype
Live Preview

About the Project

This redesign project involved creating 10+ unique landing pages, each tailored to its specific content and purpose.
The goal was to reflect SEMSEO’s brand identity while presenting information and data in an engaging, visually compelling way.

Role & Team

My Role: UI/UX Designer
Timeline: 4–5 Weeks
Team: Solo (with collaboration from the development team)
Tools: Figma, Photoshop, Illustrator

Objectives

  • Redesign SEMSEO’s multi-page website with custom visuals for each page
  • Reflect brand identity through unique design elements and storytelling
  • Present complex data such as graphs, sales charts, and platform visuals clearly
  • Create engaging imagery, mockups, and interactive elements
  • Deliver assets ready for development

    • The Challenge

    The previous design lacked uniqueness and clear brand storytelling.
    Each page needed a distinct visual identity that represented its content while maintaining consistency with SEMSEO’s brand.

    Research & Insights

    What I Analyzed

    • User behavior and engagement patterns for marketing sites
    • Brand identity and tone for SEMSEO
    • Competitor websites in digital marketing and e-commerce solutions

    Key Insights

    • Custom visuals and mockups increase user trust and engagement
    • Consistent brand elements (like the smile in the logo) enhance recognition
    • Data visualization and platform images improve comprehension of services
    • Each page should feel unique yet cohesive with the brand

    Strategy & Approach

    • Design each page with a unique layout based on its niche and purpose 
    • Create all images, graphs, sales candles, platform visuals, and mockups from scratch
    • Incorporate brand identity elements, such as the smile face in the logo, into sections
    • Deliver a visually compelling, data-driven experience that aligns with SEMSEO’s innovative approach

    Custom Design Elements

  • Custom visuals for 10+ pages showing data, campaigns, and platforms
  • Graphs, sales charts, and mockups to illustrate performance clearly
  • Brand identity elements integrated into every page
  • Unique landing page concepts tailored to page niche

    • Results & Impact

    %

    conversion improvement

    %

    faster browsing decisions

    Project Reflection

    This project reinforced the value of creating unique, visually-driven designs for each page while maintaining a cohesive brand identity.
    By combining custom visuals, data storytelling, and brand-focused design, SEMSEO’s redesigned website now communicates its expertise effectively and engages users across the platform.