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Muhammad Awais.

Detail Case Study

Reconn | Advancing AI & Cybersecurity Across the MEA Region

Reconn is a forward-thinking platform focused on advancing AI and cybersecurity solutions. The company helps startups establish a strong presence in the Middle East and Africa by providing the tools, insights, and support needed to thrive in the modern cyber frontier.
UI/UX Design • Multi-Page Design • Custom Imagery • Brand Visualization

About the Project

This project involved designing a multi-page website that visually communicates Reconn’s futuristic and innovative identity.
Since real stock images were not suitable, the concept required a unique visual direction based on astronauts, space elements, and cosmic energy to reflect the brand’s strength, ambition, and technological focus.

Role & Team

My Role: UI/UX Designer
Timeline: 4–5 Weeks
Team: Solo – complete ownership of design
Tools: Figma, Photoshop, Illustrator, Midjourney

Objectives

  • Create a fully custom multi-page website design
  • Use astronaut and space-themed visuals to build a powerful brand identity
  • Replace all stock images with custom graphics, edits, and AI-generated assets
  • Ensure every page has a futuristic look aligned with cybersecurity and AI
  • Improve overall UX, clarity, and user engagement

    • The Challenge

    The main challenge was to create strong visuals without using any real-world stock photos.
    Everything needed to match the brand’s identity, requiring creative thinking, experimentation, and a space-driven visual concept that felt premium and cohesive.

    Research & Insights

    What I Analyzed

    • Brand tone and vision for MEA cybersecurity
    • Futuristic design trends for AI and cyber platforms
    • User expectations for high-tech, innovation-focused websites
    • Competitors in the cybersecurity space

    Key Insights

    • Astronaut-focused visuals naturally communicate exploration and innovation
    • Space themes differentiate Reconn from traditional cybersecurity brands
    • Color-coordinated imagery enhances brand perception and trust
    • Users respond well to futuristic storytelling and immersive visuals

    Strategy & Approach

  • Create custom astronaut and space images using Photoshop + Midjourney
  • Edit and enhance every image to perfectly match Reconn’s brand colors
  • Design each page with a high-tech, futuristic layout
  • Add subtle visual storytelling elements that reflect exploration, security, and innovation
  • Ensure designs are easy for developers to implement while maintaining visual impact

    • Custom Design Elements

  • Custom astronaut visuals blended with brand colors
  • Futuristic layouts for multiple pages (home, services, solutions, etc.)
  • AI-generated assets refined manually for consistency
  • Brand-driven visual identity based on space, exploration, and strength

    • Results & Impact

    %

    conversion improvement

    %

    faster browsing decisions

    Project Reflection

    This project demonstrated how powerful visual identity becomes when it is fully custom and concept-driven.
    By exploring a space-themed direction and designing every image from scratch, Reconn’s website now feels futuristic, bold, and perfectly aligned with its mission in AI and cybersecurity.