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Muhammad Awais.

Detail Case Study

Innovation Factory | AI-Driven Sound & Vision Solutions

Innovation Factory specializes in cutting-edge sound and vision algorithms for industries such as safety, security, comfort, and healthcare. Their AI-driven solutions detect threats, prevent crimes, and enhance environmental monitoring through real-time intelligence.
UI/UX Design • Interactive Design • Animation • Video Integration • Prototype
Live Preview

About the Project

This redesign project focused on reflecting Innovation Factory’s high-tech brand identity across a modern, interactive website.
The goal was to communicate the brand’s expertise in AI-driven solutions while engaging users with immersive visuals and interactive storytelling.

Role & Team

My Role: UI/UX Designer & Interactive Designer
Timeline: 3–5 Weeks
Team: Solo (with collaboration from development team)
Tools: Figma, Photoshop, Illustrator, Spline, Figma add-on for GIF creation

Objectives

  • Redesign the website with a modern and premium visual style

  • Add meaningful animations to increase engagement

  • Improve overall UX and browsing flow

  • Highlight digital, web, and mobile app capabilities

  • Deliver custom interaction code for seamless development integration

The Challenge

The previous website lacked brand identity, interactivity, and visual storytelling.
Visitors struggled to understand the AI solutions and their practical applications in real-world scenarios.

Research & Insights

What I Analyzed

  • Brand positioning and niche within AI-driven industries

  • Interactive and immersive web design trends

  • Competitor websites in AI, safety, and monitoring industries

  • User expectations for technical and visual clarity

Key Insights

  • Users respond better to visual demonstrations of technology

  • Interactive videos and GIFs enhance engagement and comprehension

  • Brand identity must be clear throughout design, animations, and media

  • High-quality visuals increase trust and conversion rates

Strategy & Approach

  • Build custom design tailored to Innovation Factory’s brand niche
  • Add interactive 3D elements and animations using Spline
  • Create over 60 video animations and GIFs demonstrating AI detection (e.g., detecting deer or other objects)
  • Custom-design images and devices in Photoshop to show real-world application

  • Ensure seamless integration with development for interactive experience

    • Custom Animations Created

    • 3D interactive animations

    • 60+ video animations & GIFs showing AI detection in action

    • Custom device visuals to explain product applications

    • Interactive storytelling elements throughout the website

      • All media and animations were delivered ready for developer integration.

    Results & Impact

    %

    conversion improvement

    %

    faster browsing decisions

    Project Reflection

    This project reinforced that a strong brand identity combined with interactive media and 3D animations can elevate technical products.
    Through immersive storytelling and custom visuals, we helped users understand complex AI solutions while improving engagement and conversions.